Become a Partner

Join our worldwide success and sell some of the coolest beds on the market. M. Schack Engel A / S is the Danish manufacturer behind the brand LIFETIME, which we have been selling internationally since 1972.

With the vision of being an active and attractive partner within the children's furniture segment worldwide, we are constantly developing our ourselves and is present in more than 35 countries, where many partners have been selling the LIFETIME brand for years.

Becoming a Partner with LIFETIME Kidsrooms is as follows:

1. Concept Store in larger metropolitan cities (from approx. 100-150m2) 
2. Shop-in-Shop solutions in existing shop or department store (from approx. 40-130m2)

The LIFETIME Kidsrooms Concept Shops and SIS’s have a modern and minimalistic style, which provides a cozy surrounding. The product collection is characterized by its modern and attractive design, appealing to the young and middle-aged consumers, who recognize the good quality and flexibility of LIFETIME products.

LIFETIME Kidsrooms is beds and bed accessories, bookcases, wardrobes, desks, mattresses, fabrics, various collections, lighting, bed linen, cushions and supplements for creating rooms children dream of.

Our mission together with any partner is to provide flexible, qualitative, environmentally friendly and functional products attractively presented with the aim of satisfying the consumer needs. Our concept is optimized for opening in larger cities within high traffic areas.

What we offer you is:

  • Becoming a member of a global brand, which is driven by a cool product assortment & philosophy with high quality products and good service
  • Full shop design in 3D finished and customized for your location
  • Attractive and innovative product program
  • Training on products and sales, combined with coaching on optimizing sales
  • Brand Manual, which supports your everyday business and local marketing.
  • Communication Package (catalogs, flyers, pricelist, ads, marketing uniformity etc.)
  • Yearly attractive campaigns combined with various campaign products
  • Access to international Brand platform
  • Sharing of international business experience


What we expect from you is:

  • Commitment, personal drive and the will to create a strong shop and sales under a global brand.
  • Strong personal skills for leadership, creativity and strategy, which can motivate and develop both your employee’s and you.
  • Strong business skills, which secures a high service level and continuous development of your business
  • Necessary market and retail experience combined with good networking skills.
  • Understanding our concept and being able to share our values in your market.
  • Necessary and enough financial funds to start up the business and creating brand awareness in your local market.

Do you feel inspired and can see yourself sharing the values of our company on your market, together with selling Danish produced, innovative and flexible furniture for children with attitude, which invites to playing and learning?

Then look no further and contact us here to explore more information about the cool business opportunities with LIFETIME Kidsrooms.

Contact details for the given area you would be interested in, please write to:

Michael Just Nielsen - mjn@lifetime.dk

Join the LIFETIME Family TODAY!